Neath and Swansea East
David Richard

Dedicated to Representing the Community

Dai Richards is not driven by personal gain but by a genuine commitment to serving the people of Neath and Swansea East. His mission is to represent and advocate for the community, ensuring their voices are heard and their needs are met.

A Legacy of Local Roots and Historical Contributions

Dai Richards hails from Neath and has lived in Neath, Port Talbot, and Swansea throughout his life. His family history is deeply intertwined with the region; in 1891, all four sets of his great-grandparents resided near Neath Town Centre. Notable figures include William Henry Snow, who once employed over 300 people through his construction company, and Thomas Snow, credited with building Victoria Gardens in Neath. Dai takes pride in his family's historical contributions but is disheartened by the town's decline due to poor governance.

Accomplished Sportsman and Community Leader

Dai Richards is renowned for his achievements in sports, having represented Wales in six disciplines: cyclo-cross, triathlon, mountain biking, mountain running, duathlon, and marathon kayaking. In 2000, he won the World Quadrathlon Championship in the veteran's category and was named Neath Port Talbot Sports Personality of the Year the following year. In 2009, Inside Welsh Sport Magazine recognized him as Wales' Fittest Man. Dai has been actively involved in numerous local sports clubs and was honored with life membership of Celtic Tri for his contributions to triathlon.

Business Success and Rugby Heritage

As the founder of Rugby Relics Ltd, Dai Richards' company is a leading global supplier of rugby memorabilia. He authored a book on the origins of Rugby Union, focusing on the sport's governance. His rugby memorabilia collection is among the finest worldwide, with exhibits at the Gwyn Hall and Castle Hotel in Neath celebrating Welsh Rugby Union milestones.

Military Service and Media Appearances

Dai served with distinction in the Territorial Army for nine years, with the Royal Corps of Transport and the Royal Regiment of Wales, both based in Swansea. His involvement in media includes appearances in rugby documentaries and roles as an extra in TV productions such as "Casualty," "Sherlock," and "Pride." Dai's acting lineage includes a distant connection to Ray Milland, Wales' first Oscar winner.

Political Advocacy and Reform

For the past eight years, Dai Richards has championed the Glynneath Residents Against Contamination group, becoming an expert in governmental failures and enforcement issues. He believes that the UK's government is out of control and that immediate action is necessary to preserve the nation's heritage and culture. His decision to join Reform UK reflects his commitment to addressing corruption and repairing the nation.

A Proven Track Record and Vision for Change

With 46 years of business success, 45 years of sports governance, and nine years of military service, Dai Richards is well-equipped to drive positive change. His tenure as chairman of the Neath & Swansea Multisport Racing Club saw the club grow from 2 to 200 members, achieving notable success. He also established a feeder system for young athletes at the Neath Port Talbot College Triathlon Academy, significantly contributing to Wales' sports scene.

Addressing Governmental Inefficiencies

Dai recognizes that the strategies employed in sports, military, and governance share similarities, particularly in the need for adherence to rules. He criticizes the government's tendency to alter rules to suit their needs and views Reform UK as the solution to rebuild and restore order to the country.

A Vision for the Future

Dai Richards is committed to working for a better future for all. As a family man with four children who have achieved success in their careers and sports, he understands the challenges faced by today's youth. His goal is to leave a better world for his grandchildren and future generations, advocating for a better Neath & Swansea East, Wales, and Britain through Reform UK.

Join the Movement for a Better Britain

Dai Richards invites everyone to join him in the mission to improve Britain. Whether through voting for Reform UK or participating in the Reform team, your support can help build a brighter future for the community and the nation.